The Story of the Hypnotic Writing Monkey Written By: Joe Vitale
A monkey could use this material to write a riveting sales letter,
ad, or email message.
The only condition is the monkey needs to be able to read.
I'll prove it to you.
Right now I have no idea how to write this article for Larry on
" How to Easily Use This Material to Get Gloriously Rich."
So, in this case, I'm the monkey.
Now follow my path....
I grab this material and flip through it -- which is what I'm doing
right now -- and I spot a phrase...
"You don't realize it, but in the next few minutes you're going
to learn..."
I add to that phrase something my monkey mind gives me, "...how
to get people to do your bidding by using this amazing collection of hypnotic
materials."
I now have this: "You don't realize it, but in the next few minutes
you're going to learn how to get people to do your bidding by using this amazing
collection of hypnotic materials."
There, I just wrote a good line. Any monkey could do it, as long
as said monkey can type.
If you're like me, you'll probably want another example.
Stop! Did you notice that "If you're like me..." is one of Larry's
hypnotic lines? It is. It's in this book. My monkey mind found it and used it.
And "Stop!" is from his book, too. I saw it and tossed it into the
above paragraph. Made you look, didn't it?
Here's a fact for you: Any man, woman, child or monkey can flip
through these pages and find words, phrases, and complete sentences to help
them lead and control the minds of their readers.
Hey! Did you catch what I did? The phrase "Here's a fact for you..."
is also from Larry's collection. It's a way to assume logic without having any.
It works.
And did you notice that "Hey!" grabbed your mind?
It, too, is from this collection. It's a powerful yet simple tool
for practically yelling out your reader's name in a crowded room. It GRABS attention.
Are you beginning to see how you can use this material?
Think about making use of this collection of hypnotic material and
you'll begin to feel real power.
And did you notice that "Think about making use of..." is yet another
golden nugget from Larry's book?
Yes, a monkey with typing and reading skills just might be able
to write a good letter with this amazing collection of tried and true hypnotic
words and phrases.
But more importantly, since YOU are smarter than any monkey, by
the time you finish reading this material you will be able to take these words
and phrases and weave them into hypnotic letters and ads that get people to
act on your commands and suggestions.
Stop! Note "by the time you finish reading..." is ALSO from Larry's
priceless bag of tricks!
Can you see why I'm so excited!
As you study every word of this book you will become amazed at how
easy it will be for you to start writing your own hypnotic material.
(I can't resist. "As you study every word of this book you will
become..." is also swiped from Larry's collection. This is becoming way too
easy.)
But let me confess something:
(Yes. "Let me confess..." is a hypnotic phrase.)
When Larry wrote to me and said he compiled this material, I was
angry.
("I was angry..." is from this collection, too.)
I wanted to be the author of these gems. I even offered to help
add more gems to the package if Larry would let me be co-author. He agreed,
but I could barely think of anything to add! Larry already did the work---and
did it very well!
The further you read into this collection, the more you will realize
why professional copywriters always have "swipe files." They use them for inspiration.
In this case, Larry has done ALL the leg work for you.
("The further you read into this..." is from his swipe file.)
Remember when you were in high school, and you cheated to get a
passing grade? Admit it. You did, at least once. Well, this collection is your
cheat-cheat.
("Remember when you were in high school..." is swiped from this
book, too. Do you see how easy it is to write with this collection at hand?
It's so easy I feel silly accepting money for writing material like this for
clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to write this
article and now, with the help of Larry's collection, have written a very interesting
and maybe even hypnotic piece?
("Have you noticed yet that..." is from this fantastic swipe file,
too.)
So here you are. You're holding dynamite. Do you light it and throw
it in a field to watch the dirt blow up, or do you light it and throw it where
you know lay hidden gold?
FACT: The choice is yours. Use this material wisely.
("FACT" is swiped, too.)
Go forth and profit.
Joe Vitale is recognized by many to be one of the greatest living copywriters.
His latest project, the Hypnotic
Writer's Swipe File is a collection of over 1,550 copywriting gems
that took him years to compile. This is his personal swipe file that he uses to
create world famous sales letters responsible for generating millions and millions
of dollars of revenue.