7 Little or NO Money Strategies For Building Traffic To Your
Web Site
Written By: Terry Dean
Every web site has ONE thing in common: to be successful, they
must have traffic. No Traffic will equal NO sales no matter how well done
your site is or how high your closing rate is. So, every web site out there
is looking for ways of producing more traffic at a lower cost.
Today, we are going to be examining some of the best of those
ways and show you how you can put them to use in your site no matter what
your products or services are...These are not a complete list of traffic tools,
but they can get you started in the right direction.
1) Search Engines
I don't put as much value on the search engines as I used to,
but they are still an awesome way to build traffic to your site without having
to spend your hard earned dollars.
It has quickly erupted into a major battle between webmasters
and search engines to try to figure out how to get that coveted Top 20 position
in the rankings under searched for keywords. If you come up on top, you get
hundreds of hits from each keyword monthly. If you come up in the 1,000 position,
you get zilch.
The difficulty in achieving the top positions is the fact that
many of the search engines change their ranking formats almost monthly to
stay ahead of the pack. It becomes almost a full time job just to figure out
which techniques work on which engines.
To help you out in your battle for supremacy, I have recorded
some of the top Internet Resources for the war:
http://www.magic-city.net/
http://searchengineforums.com/bin/Ultimate.cgi
http://www.bizpromo.com/free/fivetips.htm
2) Newsgroup, Forum, and Mailing List Participation
The second tactic I recommend EVERY internet marketer use is to
participate in targeted forums and newsgoups on their subject. If you are
not currently participating, why not? It's Free!
You start visiting the forum regularly and then once you know
your way around it, you should start answering questions for people and becoming
an all around helpful individual. Give and it will be given back to you.
You will be able to build up relationships in these forums and
build up your traffic at the same time without every having to spend a penny...
To find out more about how to participate in forums for maximum
traffic, check out this free report:
http://www.bizpromo.com/free/networking.htm
The Best Places to find the actual forums and newsgroups are:
Forums can be found at http://www.forumone.com/
Newsgroups can be searched at http://www.dejanews.com/
Mailing Lists are found at http://www.liszt.com/
3) Trading Links with Other Sites
Another ZERO cost marketing technique is to trade links with other
web sites. Now, I know from experience this can be a daunting task at first...you
trade 10 links and only get an ounce of traffic from it...but what happens
when you start having hundreds or thousands of sites linked to you?
Where do you start? Start off by getting out there and offering...offer
to trade links with people who are in the same forums, newsgroups, and mailing
lists as you. Go to some of the online databases that have links. Participate
in banner exchanges and link exchanges. Nothing will happen unless you take
the initiative and do something today...
For top resources in this area, check out:
http://www.whitepalm.com/fourcorners/linkswapping.shtml
http://www.ezfree.net/free/users/main.shtml
http://www.bizpromo.com/free/banners.htm
4) Writing Articles for Ezines and Magazines
There are thousands of ezines and magazines out there just waiting
for your articles. What is your area of expertise...write on it OR if you
don't want to do the writing, collect the information together in some kind
of organized manner and have a local writer (Check the newspaper reporters)
do your article for you.
Once you have your highly informative article ready to go, contact
publishers of ezines and magazines and submit your piece. Think about the
publicity you can get through this...it can bring thousands of people to your
site with almost no cost at all.
For information on ezines, check out:
http://www.site-city.com/members/e-zine-master/
For the Top Media Directory for Offline Publications:
http://www.gebbieinc.com/
5) Use CGI Traffic Plug-Ins On Your Site
There are many CGI programs out there which can help become traffic
generators by having your visitors return over and over again. Tools such
as classified ad sites, free-for-all link pages, message boards, chat rooms,
postcard sites, and more can all contribute to your overall traffic building
plan.
Many of these programs can be added to your website for little
or no money. Take a look at this resource for finding these types of scripts:
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
For many people though, installing a CGI program may be the nightmare
on web street. For those of you who are technically challenged, CGI Resource
has a list of places where you can have your traffic plug-ins remotely hosted
for you. Check out their remotely hosted scripts at:
http://www.cgi-resources.com/Programs_and_Scripts/Remotely_Hosted/
6) Running Co-op Ads with Other Web Sites
Many webmasters are now achieving large amounts of traffic at
their web site by organizing co-op ads. For example, you could purchase a
postcard in a card deck which goes out to 100,000 people for between $1495
- $2000. Then, you would sell 10 or so ads on it for $149 or $199 and make
back the money that you paid out for the ad. Then, your web site et 10 million
or more postcards mailed out for their web sites every year for FREE. What
kind of traffic would that build to your site?
Call Money'N Profits for information on their deck at: 212-785-9080
7) Press Releases
This is a technique that is only now coming of age online. How
many times have you heard all of the other techniques I gave to you above
only to have this one left out of the entire web marketing picture.
Don't just think it takes knowing the right people to get your
press releases out there...it doesn't. If you can give the media stories which
are interesting and revealing, they will be glad to publish it...Do you have
a new exciting product? Do you have an event going on at your site that's
newsworthy? Come up with one and then contact the media...
Now, with the power of email, we can contact the media for little
or no cost. Although there are services online which will do the contacting
for you, I recommend you get a hold of the media addresses and contact them
yourself for best results.
The best way to get a hold of the media's contact information
is through Gebbie All-in-One Media Directory. Gebbie Press publishes the All-In-One
Media Directory, listing: 23,000 USA TV/Radio stations, Daily/Weekly newspapers,
Trade/Consumer magazines, Black/Hispanic media, syndicates, networks and more.
They offer this in print, on disk or mailing labels. They've been doing this
for 40 years and are the best around.
They will send you a sample disk full of addresses ready to use
for FREE if you simply fill out their form at: http://www.gebbieinc.com/
Next time some one asks you to plunk down $1,000 for an ad, check
back on these 7 ways to advertise your site for little or no cost. Many of
them can create awesome traffic at your site and don't cost a penny. The ones
which do have a small cost to them can produce traffic worth far more than
many of the ads out there.
To promote an internet web site does not require a large advertising
budget. In cases, I think those who have a large budget at their disposal
have a BIG disadvantage when marketing online. They pay for ad after ad and
end up losing most of their money. Online, in many cases, the best things
in life are free.
Terry Dean, a 5 year veteran of Internet marketing, will Take You
By The Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month. Click here to Find Out More